It may seem ironic but marketing your freelance business offline may actually be the boost your business needs. Over the years, I’ve heard fellow freelancers complain about the difficulty of promoting their own business online.
Often than not, the task of marketing and selling your business is the most difficult part of freelancing. In a heavily saturated digital world, where countless freelancers compete for limited projects, standing out of the pack is a gargantuan challenge.
While there’s a lot of helpful resources about how to promote your freelance business online, following these tips and tricks still seems not enough. Offline promotion can be a deal-breaker – and I can attest to that!
A few months ago, I joined my cousin on a hunting trip organized by his local hunting club. He even helped me look for a good a hunting air rifle for beginners. I read some nice air rifle reviews here at http://riflejudge.com/. It was a fantastic experience — and what made it even more fantastic is that I bagged a few programming projects from some of the hunting enthusiasts that I met. These enthusiasts happened to be managers, entrepreneurs and businessmen who also have programming needs. After a few introductions and some nice chat, I closed several deals with them. And the best thing is that many of these projects led to long-term collaborations.
I never really believed how offline promotion can actually help increase business until then!
So, how do you promote your online business offline? Here are 6 simple ideas:
When you meet someone new, don’t be too timid about your work. Say something like, “I am a business owner who specializes in writing or programming services” instead of just saying “I’m just a freelance programmer working at home.” Be proud of what you do.
Family and friends
Make sure your family and friends know exactly what you do. Most of time, people closest to you are the last to know how freelancers make a living. Word of mouth advertising is still the best offline marketing strategy, so make sure they know what to say about your business.
A lot of freelancers don’t even consider making a business card. I’ve found it particularly useful when you suddenly meet someone who needs your service. Moreover, having a business card makes your business appear more professional.
Despite the ubiquity of the internet, there are still some people who prefer traditional media. You can tap on this market by advertising offline. This doesn’t have to be expensive. For instance, taking out an ad space in a local newspaper doesn’t cost that much.
Join a group
This one I’ve proven to be an effective way to promote your business offline. Joining local clubs and business-related organizations expands your network of contacts. It’s also a great way to learn new things. When I joined the hunting enthusiasts club of my cousin, I got to learn a lot of things about the latest hunting rifles such as the Gamo Bone Collector Bull Whisper IGT.
Those are five of my offline marketing strategies that prove to be helpful. They’re actually simpler than online promotions and would work great for your freelance business. Some won’t even cost a penny!